Strategy
Translate ambition into priorities, practical decisions, and a plan your team can act on.
STRATEGY · REVENUE · LEADERSHIP
Where growth stalls,
we build the
path forward.
Clear strategy. Stronger revenue. Intentional leadership. ValRue Advisory partners with organizations ready to move from possibility to progress.
Explore our services
A CLEARER WAY FORWARD
Connect the strategy.
Unlock the opportunity.
When revenue plateaus or priorities compete, another idea is rarely enough. You need a focused path that connects your goals, relationships, and resources.
Revenue
Strengthen fundraising, diversify revenue, and uncover partnership opportunities that align with your mission.
Leadership
Lead with clarity and intention as you navigate growth, change, and the decisions that shape your organization.
About ValRue
Revenue problems are rarely just fundraising problems. ValRue Advisory examines how strategy, relationships, leadership, and execution work together, then strengthens the connections between them so revenue growth becomes consistent and sustainable.
THE STORY BEHIND VALRUE
More than a name.
A legacy.
ValRue is named in honor of Phasha’s mother, Valarie, known as Val, and her grandmother, LaRue. ValRue Advisory is rooted in the legacy of two women who helped shape the leader she is.
Their influence lives in more than the name. It is reflected in the way Phasha shows up: with warmth, empathy, courage, and conviction in what is possible for the people and organizations she serves.
MEET THE FOUNDER
A strategist.
A connector.
A change agent.
Phasha Spencer
Founder & Principal Advisor
Phasha Spencer brings a discerning eye for opportunity and a talent for building the relationships that turn ambition into results. As Founder and Principal Advisor of ValRue Advisory, she partners with nonprofits, businesses, and mission-driven leaders to sharpen strategy, strengthen partnerships, and grow sustainable revenue.
Her approach draws on more than 18 years of nonprofit and social impact leadership and firsthand experience balancing ambitious goals with the daily demands of running an organization. In her previous role as Executive Director of Playworks Illinois, she revitalized board engagement, increasing giving participation from 40% to 100% and securing $45,000 in board contributions. At EdReports, she helped build the organization’s business development function and grew its partnership portfolio by 50% across six regions, managing contracts ranging from $250,000 to $500,000.
Known for her warmth, wit, and strategic instincts, Phasha sees possibility in people, relationships, and organizations. Her approach deepens trust, opens doors, and creates opportunities for others. She listens with curiosity, recognizes patterns, and asks thoughtful questions that surface underlying challenges, reveal untapped strengths, and clarify the path forward. Her clients gain a candid thought partner who invests in their success, brings clarity to difficult decisions, and turns insight into action.
Phasha serves on the Chicago Urban League Women’s Board and remains deeply engaged in Chicago’s civic and philanthropic community. A proud alumna of Norfolk State University, an HBCU, Phasha earned her bachelor’s degree in mass communications there and her master’s degree in journalism from Roosevelt University. Phasha sharpened her strategic expertise by completing the Corporate Strategy executive education program at the University of Chicago Booth School of Business.
Named for her mother, Valarie “Val,” and grandmother, LaRue, ValRue honors the women who shaped how Phasha leads: with courage, resolve, care, and consistency.
Connect with PhashaWHO WE SERVE
Mission matters.
So does momentum.
For organizations and leaders with something meaningful to build and a need for a clearer path forward.
NonprofitsFoundationsSmall to mid-size businessesCorporate social impact teamsMission-driven leaders
Our strongest fit: organizations with an established mission and operating budgets of $1 million to $15 million.
WHERE PROGRESS STALLS
Sound Familiar?
If any of these questions hit home, you’re in the right place.
Let’s TalkIs your organization building a revenue strategy, or just working harder to hit this year’s fundraising goal?
Are you building new revenue opportunities, or relying on the same funders to give more?
When was the last time your organization changed its revenue strategy, not just its revenue goal?
Does your board know their role in your revenue strategy, or just their role in governance?
WAYS TO WORK TOGETHER
The right support.
At the right moment.
How We Work
Every ValRue Advisory engagement is grounded in the ValRue Fundraising and Revenue Accelerator, a proprietary revenue growth methodology developed by Phasha Spencer that moves organizations from assessment to sustainable growth through eight integrated stages.
ValRue Private Advisory
Starting at $6,000/month
A customized one-on-one or team-based strategic partnership, personally led by Phasha Spencer, designed to move your organization through the full ValRue Revenue Accelerator and deliver a concrete path to sustainable fundraising and revenue growth.
STRATEGIC COUNSELThe ValRue Development Playbook
Starting at $4,000
For organizations with a development gap. ValRue Advisory analyzes your artifacts, data, and goals to deliver a customized, actionable fundraising plan with a debrief presentation call. Optional coaching and support are available after delivery.
REVENUE STRATEGYValRue Masterclass
Fundraising & Revenue Strategy
A full-day learning experience for executive leaders and development professionals ready to strengthen how their organizations raise money and build sustainable revenue.
Through guided instruction, practical tools, and peer discussion, participants will identify priority opportunities, connect strategy with relationships and execution, and develop a focused 90-day action plan.
The first offering is in development. Express your interest to receive details when registration opens.
Express InterestValRue at a Glance
Services, capabilities, and pricing in one shareable overview.
SIGNATURE LEADERSHIP EXPERIENCE
Joy as Strategy:
A Leadership Practice
An interactive leadership development experience facilitated by Phasha Spencer, exploring how joy, belonging, and intentional leadership practices shape organizational effectiveness. Through guided reflection and facilitated dialogue, leaders examine the conditions they create for people to contribute, collaborate, and perform at their best.
Interactive Leadership Session90 minutes
Applied Leadership WorkshopHalf-day
“The insight I came away with was authentically mine, but she's the one who drew it out. … I'd recommend Joy as Strategy to any leader doing difficult work with a team.”
RESULTS IN PRACTICE
Reimagining a Fundraiser.
Scaling Its Impact.
During her tenure as Executive Director of Playworks Illinois, Phasha reimagined and scaled the region’s signature fundraiser, a flagship kickball tournament, strengthening partnerships across diverse industries and expanding sponsorship to drive fundraising growth.
This is the approach Phasha brings to ValRue: connecting relationships to a clear revenue strategy and turning existing opportunities into stronger results.
IN THEIR WORDS
Relationships that
make a difference.
“Phasha brings a rare combination of passion for mission-driven work and a practical, business-minded approach to nonprofit leadership. I saw firsthand her ability to recruit and engage a strong board, overcome barriers, and deliver results. One example is that Phasha led the charge in helping us exceed our recruitment and fundraising goals for our annual Signature Fundraiser in back-to-back years. She is thoughtful, transparent, and never hesitates to roll up her sleeves alongside the team to get the work done.”
“Working alongside Phasha in a board leadership capacity, I saw firsthand her exceptional leadership and fundraising skills. She made an immediate impact, helping us significantly exceed our fundraising goals year after year. She is a driven, innovative fundraiser and networker who knows how to mobilize the right people at the right time. Beyond the numbers, Phasha builds genuine connections with everyone around her, is wonderful to collaborate with, and has a real talent for holding people accountable in a way that drives success.”
“Working with Phasha gave me firsthand experience with the strategic thinking she now brings to ValRue Advisory. She helped me see how strong relationships, clear strategy, and intentional execution can work together to create sustainable, mission-aligned growth. Under her leadership, I built a pipeline of more than 150 organizational partners and exceeded my annual training revenue goal, generating over $242,000 against a $180,000 target. Her ability to turn opportunity into actionable strategy is what makes her an invaluable partner to organizations looking to grow with purpose.”
“Phasha's relationship-building skills are unmatched. She doesn't just cultivate relationships for her own benefit. She's a natural at seeing around corners for those she's connected to and putting others in a position to win by forming purposeful partnerships. She attended an event with a community of people she thought I'd fit well with and didn't hesitate to invite me to the next one, simply so I could experience the community for myself. At that event, I connected with the president of a university and their chief of staff, and that connection turned into a strong lead for a scholarship for my doctorate. It was a life-changing opportunity, all because of her gift for caring for others.”
“Phasha has a gift for this. She listens closely, brings people's own words back into the conversation, and connects one person's experience to another's, so the whole group ends up thinking together. And she does it with real warmth. She lives what she teaches, and it's inspiring to be around.”
